Laird Superfood, Inc. has named Daryl Moore as the company’s new senior vice president of sales.

In his new role, Moore will lead the Sisters-based company toward strategic and aggressive growth, focused on national expansion.

Moore has more than 30 years of leadership experience in the food and beverage industry in both the grocery and foodservice channels.

He has pioneered and scaled premium brands, holding executive roles and contributing to growth at Bulletproof Nutrition, La Brea Bakery/ARYZTA and Performance Kitchen. Moore also worked with Starbucks Coffee Company, where he received the highest individual honor, the President’s Award for Food Program Innovation.

This announcement follows the appointment of Jason Vieth as Laird Superfood’s newest CEO in late January.