Global Beauty Brand Continues to Lead in Entertainment and Gaming Partnership Innovations

LOS ANGELES, March 19, 2025 /PRNewswire/ — NYX Professional Makeup has opened yet another portal to limitless artistry! The global beauty brand, known for its pop-culture driven collaborations, digital innovations, and pro-level artistry, once again teamed up with Warner Bros. Pictures to launch the A Minecraft Movie collection. A Minecraft Movie is the first-ever big screen, live-action adaptation of Minecraft, the best-selling video game of all time.

The limited-edition assortment pays homage to the legacy of the original Minecraft by infusing makeup artistry into iconic gaming elements featured throughout the movie. The buildable collection gives audiences the tools to craft their artistry without limits, connecting makeup and gaming communities through artistry and entertainment.

The accessibly priced products include brand-new Cheeky Mob Blush Balms in three pixel-perfect buildable shades with stackable cube packaging; Rare Highlight Balms in three pearl-packed luminous shades, giving otherworldly glow; fan favorite Fat Oil Slick Clicks in three glossy finishes; and a compact mirror to transport your artistry to a new world.

“At NYX Professional Makeup, we lead by bringing together communities through artistry and innovation,” said Denee Pearson, Global Brand President. “We are thrilled to once again partner with Warner Bros. to celebrate the release of A Minecraft Movie. The core values of Minecraft align with NYX Professional Makeup’s core values, and we love that Minecraft is for everyone. We champion creativity with this partnership by merging gaming, makeup, and pop culture lovers with products authentic to the Minecraft fanbase: stackable buildable colors, custom MOB blocks, special-edition Fat Oil Slick Clicks and ‘A Minecraft Movie’ mirror. We can’t wait to see everyone’s creativity thrive with this collection!”

NYX Professional Makeup is no stranger to the gaming world—the brand has pioneered several innovations in the industry, including becoming the first beauty brand to partner with eSports team Dignitas; launching the “Game Out Loud” Pride campaign, which aimed to bring awareness to anti-LGBTQIA+ bullying in the online gaming world; and creating the “House of NYX Professional Makeup” virtual storefront in iHeartLand on Roblox.

The NYX Professional Makeup “A Minecraft Movie” collection is available now on nyxcosmetics.com and available globally, March 24.

About NYX Professional Makeup

NYX Professional Makeup is a modern, digitally native makeup brand at the forefront of today’s emerging beauty trends. A leader in the global color cosmetics industry, NYX Professional Makeup is an affordable professional makeup line, offering every shade, color, and tool needed to create makeup artistry at every level. Rooted in a professional artistry heritage, NYX Professional Makeup boasts a successful multi-channel approach at the forefront of digital and retail. A social media pioneer, NYX Professional Makeup is one of the most influential and top-ranked brands, followed by top beauty vloggers, Instagram stars, and their millions of fans. Headquartered in Los Angeles, NYX Professional Makeup is a global brand available in more than 70 countries at thousands of retailers, including specialty beauty and fashion stores, freestanding shops, and beauty supply stores, as well as online at www.nyxcosmetics.com.

About A Minecraft Movie

Warner Bros. Pictures and Legendary Pictures Present A Vertigo Entertainment/On The Roam/Mojang Studios Production, A Jared Hess Film, A Minecraft Movie.  The film will be distributed by Warner Bros. Pictures worldwide and by Legendary East in China, and released only in theaters and IMAX in North America on April 4, 2025, and internationally beginning 2 April 2025.

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SOURCE NYX Professional Makeup