Celebrity filled tournament takes over Pelican Hill Golf Club in Newport Beach on April 11

IRVINE, Calif., March 19, 2025 /PRNewswire/ — Today, BYLT Premium Basics™–the apparel brand that empowers people to Show Up for each day’s defining moments through elevated everyday essentials–announced it will be hosting the first BYLT Open–a celebrity charity golf tournament to raise money for LA wildfire relief efforts and other local community charities. Bringing in iconic sports figures and celebrities like LA Rams superstar Puka Nacua, Super Bowl MVP Nick Foles, comedy legend CEDRIC the Entertainer, NFL Hall of Famer Eric Dickerson, and Emmy Award Winning actor Anthony Anderson, the friendly golf tournament will pair 36 foursomes of all skill levels with some of the stars that call Southern California home for a tournament at the Pelican Hill Golf Club’s North Course in Newport Beach on April 11th starting at 10 AM. In addition to selling sponsorships for the tournament to raise funds for wildfire relief, BYLT will also be auctioning unique experiences like a Fly-and-Stay package for the Formula 1 Miami Grand Prix. There will also be tickets available to the public for anyone interested in just joining the after-party and auction, which will take place after the tournament concludes at 4 PM.

“Southern California was integral to shaping BYLT as a brand,” said Eric Mear, BYLT’s founder. “I started BYLT out of my garage in Southern California and the lifestyle of the region is woven into every article of clothing we make. Golfing is a big aspect of that lifestyle, so it only made sense to try to put something fun together to help out our friends up in LA who went through hell and back with the fires at the start of the year.”

“I can’t wait to get out there,” said Matt Barkley, former USC Football star, who will also be playing in the event. “Everyone in Southern California knows someone who was impacted by the fires. It’s incredible to be able to raise funds for those that need it most in a way that’s fun for golfers of any level.”

Other local celebrities in attendance will include John Salley, the first NBA player to win a championship with three different franchises – and women’s golf content creator Claire Hogle.

BYLT is grateful to its additional tournament sponsors VESYL, UnitedHealthCare, Happy Jewelers, Regents Capital Corporation, Marsh McLennan Agency, and K&L Gates for their support. If you’re interested in sponsoring the BYLT Open, or want to participate in the golf tournament itself as a foursome or single-player, please visit BYLT’s Charity Valet site.

MEDIA CONTACT

Rob Pursell

robert@byltbasics.com

203-535-7170

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SOURCE Bylt Basics