County fair attracted record crowd in 2022
Published 12:00 am Monday, August 15, 2022
- Geoff Hinds
For Deschutes County Fair & Expo manager Geoff Hinds, the 102nd annual fair was a resounding success.
The 2022 Deschutes County Fair broke an attendance record set just last year as it welcomed 165,000 visitors through the five-day event, and set a single-day record with almost 50,000 fairgoers on Saturday alone.
“We were just honored to be able to celebrate with so many members of our community, and that the different activities and events we put together were well-received,” said Hinds.
From Hinds’ perspective, this year’s biggest success was the rodeo. Organizers moved this year’s rodeo indoors and focused on high-energy, well-produced events, he said. On multiple nights, it was standing room only inside the 4,000-seat First Interstate Bank Center.
This year’s fair also built off 2021 adjustments, like moving concerts outdoors and making them free with fair entry. While Hinds said the move was initially motivated by COVID-19 safety, fair organizers decided to continue the new tradition this time around.
Part of that was motivated by the awareness that the pandemic isn’t fully over and risks increase when tens of thousands of people gather indoors, Hinds said. But he said it also plays into Central Oregon’s summer outdoor concert culture, and that they expect the tradition to continue in upcoming years.
Even areas where the fair has struggled have seen some level of improvement. Hinds said last year was a major milestone in traffic management. Through a multi-jurisdictional management effort, organizers were able to get exit times down from two hours at peak capacity to about 45 minutes. Although he doesn’t yet have specifics for this year, Hinds said he’s heard anecdotally that this year’s traffic has met or exceeded that 45-minute benchmark.
Still, Hinds said, most of this fair’s takeaways will be up to the community — both of organizers and their networks — that helped it come together.
“We have to take some time to recap this one and recognize our successes and where we can improve,” he said.